Saturday, February 14, 2009

Louis Garneau Announces Sponsorship of Rock Racing

Louis Garneau will be the official helmet, shoe, and optic sponsor of the Rock Racing Professional Men's Team. Rock Racing's rosters includes riders who have won stages at all three of cycling's "Grand Tours" - the Tour de France, the Giro d'Italia and the Vuelta a EspaƱa - as well as multiple national championships. Through this partnership, Louis Garneau will be able to leverage its most recent innovations including the Diamond and Superleggera helmets as well as the CFS-150 (Custom Fit System) shoes, but also allows Garneau to solicit feedback from some of the world's top riders in order to future develop the Louis Garneau line.

"With two sponsored teams participating in the Tour of California, including Rock Racing and Team Type, we have increased involvement the largest cycling event in America through supporting athletes. This philosophy is intrinsic to Louis Garneau. We work with pro-athletes to develop products knowing that if our gear survives the demands of hardcore competitors then it is suitable for a plethora of athletes of all levels." says Pierre Perron, International Marketing Director.

The pro team will be geared in up in some of the most technological and innovative shoes, optics, and helmets available including:

CFS-150 Shoes- Experienced athletes require precision and perfection in every piece of cycling gear, and all athletes understand the value of convenience and the importance of adapting to insoles, socks, and physiological changes. That is why, Louis Garneau is proud to introduce its unique Custom Fit System (CFS-150) that will allow the individual to heat mold the thermo membrane integrated upper panel, resulting in an optimal custom fit, greater power transfer, and amazing comfort (patent pending). What’s more, the shoe can be repetitively molded using merely a conventional oven.

Diamond Helmet- The Diamond represents our greatest achievement in helmets. At 285 grams and 40 vents, we have designed a helmet to outperform the competition. The patented Super MSB technology consists of a monocoque base in the shape of a ring and two internal bridges. This technology replaces the commonly used internal cages and provides less shattering on impact, more vents, smaller walls on the side, and less touching of the head. In other words, this helmet is the pinnacle of helmet safety and conformability.

Superleggera Helmet- Our designers call the Superleggera, the pinnacle of TT helmet evolution. The Superlegegra once again pushes the limits of performance through the study of laminar airflow, weight reduction, and redistribution of weight to allow for a longer aero position. Through recent windtunnel testing at the Colorado Premier Training Center in Fort Collin, Colorado, it was confirmed that when couple with the new ventilated windscreen, the Superleggera helmet is the fastest Time Trial helmet available.

Filter Optics- The Filter Optics are designed for high performance. With 8-curve photosensitive BIOCHROMIK lenses, these optics have photosensitive lenses that automiatically change according to the natural light intensity. Ventilated lenses and sides minimize fogging and keep your eyes dry. The TR-90 nylon frames are impact resistant, lightweight, and flexible in a wide variety of temperatures. Polycarbonate lenses is known to be more resistant to high speed impact and shatterproof. The lenses are also 53% lighter than glass and coated for scratch resistance.

Atma Optics- The Atma Optics have an open frame for enhanced vertical and peripheral visibility and excellent lateral protection. With 8-curve photosensitive BIOCHROMIK lenses, these optics have photosensitive lenses that automatically change according to the natural light intensity. The TR-90 nylon frames are impact resistant, lightweight, and flexible in a wide variety of temperatures. An adjustable bridge with a rubber padding allows for better positioning, comfort, and reduces slipping even during the most intense rides.

Pipeline Optics- The fashionable optics for the fashionable team. Still high resistance to impact and scratches, enhanced eye coverage and protection, and 100% UV 400 protection.

About Louis Garneau
For over 25 years, Louis Garneau has been producing and patenting the leading apparel, helmets, shoes, accessories, and frames for cycling and triathlon. Garneau's technical products push the limits of excellence and performance. With distribution in over 36 countries, Louis Garneau is a leader in its industry. Louis Garneau continues to support the cycling community. For more information, please visit

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