News Release Contact: (Scott Mackey, PedalPlay Bicycles)
FOR IMMEDIATE RELEASE (225-761-9286)


Local Bike Shop To Offer Free Rides
On High-Tech $5,000 Bicycles

(2/10/07 and 2/11/07) You may never get a chance to sit behind the wheel of a $200,000 Ferrari or take the controls of a $5 million dollar jet fighter, but with the help of one of your local bike shop, you will soon be able to experience for yourself the feeling of some of the most advanced, high-performance bicycles in the world.

PedalPlay Bicycles of Baton Rouge will be offering area cyclists the opportunity to test-ride a wide range of high-performance Cannondale bicycles on 2/10/07 and 2/11/07 when it hosts Cannondale’s test ride demo truck. Saturday (2/10/07) from 8:00 A.M. to 12:00 P.M. at River Road Split and 1:00 P.M. to 7:00 P.M. at PedalPlay Bicycles. 2/11/07 from 9:00 A.M. to 4:00 P.M. PedalPlay Bicycles and Cannondale’s test ride demo truck will be at BREC's Comite MTB trails. The truck is stocked with a wide range of Cannondale’s award winning high-performance road and mountain bikes, with some carrying a $5,000 retail price tag.

“Cycling technology has undergone an amazing revolution in recent years,” explained Tom Armstrong, Cannondale’s Communications Director. “Whether someone is a serious cyclist, or just thinking about getting back into cycling for fun and fitness, the test ride program offers a fantastic opportunity to try the very latest innovations.” Anyone interested in test-riding a Cannondale should bring a photo ID and a helmet, said Armstrong.

ABOUT CANNONDALE
Widely regarded as the bike industry’s leading innovator, Cannondale has won numerous design awards from publications including Bicycling magazine, Popular Science, Popular Mechanics. Design News, International Design and Business Week. Cannondale bicycles have also been voted “Bike of the Year” by cycling magazines in both the U.S. and Europe on multiple occasions.

Cannondale’s successes on race courses around the world are also legendary. The company’s road racing teams have captured 11 stage wins at cycling’s most prestigious event, the Tour de France, two overall victories at the three-week Giro d’Italia (Tour of Italy), a World Championships title, a pair of wins at the USPRO Championships, and the Italian, Swiss, and Moldavian National Championships. Cannondale’s mountain biking teams have been equally impressive, capturing two Olympic medals, seven World Championships, 14 World Cup Series titles, 13 National Championships, and some 80 World Cup event wins.

Cannondale bicycles are as popular with celebrities as they are with pro cyclists. Cannondale owners include Madonna (who owns three), “Friends” star Matt LeBlanc, Harrison Ford, Secretary of State Colin Powell, Bill Cosby, Jerry Seinfeld and others.

For more information, call PedalPlay Bicycles at 225-761-9286.